INTRODUCTION TO ENTREPRENEURSHIP
Price: IDR 289,000
First Edition, November 2025
17,6 x 25 cm, xviii + 248 Pages
ISBN: 978-634-7292-24-7
Authors :
Elisabeth Marlina Sari Lintong
Danny Philipe Bukidz
Editors :
Andika Prasetya Nugraha
Betzy Ayu Omega Rampean
Desain Cover :
Riski Prahmana Putra
This book discusses :
This book provides a comprehensive understanding of the world of entrepreneurship, designed to offer both foundational and advanced insights for readers who wish to develop and strengthen their entrepreneurial mindset. Through a systematic and practical approach, it guides readers to understand the key concepts, theories, and characteristics that define a successful entrepreneur. Furthermore, it explores how business ideas can be identified, developed, and realized through careful planning, market research, marketing strategies, and the effective use of innovation and technology. Enriched with discussions on business ethics, operational management, and global challenges, this book is expected to serve as both a practical guide and an inspiring reference for anyone seeking to build and manage a business professionally and sustainably.
The following chapters will be discussed in this book :
Chapter 1: Basic Concepts of Entrepreneurship
Chapter 2: Entrepreneurship Theories and Models
Chapter 3: Entrepreneurial Traits and Characteristics
Chapter 4: Motivation and Entrepreneurial Spirit
Chapter 5: Business Ideas and Opportunities
Chapter 6: Market Research for Entrepreneurs
Chapter 7: Business Planning
Chapter 8: Legal and Business Ethics Aspects
Chapter 9: Resources and Business Capital
Chapter 10: Entrepreneurial Marketing Strategy
Chapter 11: Business Operations and Management
Chapter 12: Innovation and Technology in Entrepreneurship
Chapter 13: Social and Global Entrepreneurship
Chapter 14: The Challenges and Future of Entrepreneurship