MARITIME MARKETING AND DIGITAL INNOVATION: Transforming Shipping, Port Services, and Maritime Business through Smart Technologies and Competitive Strategies
Price: IDR 247,000
First Edition, February 2026
17,6 x 25 cm, xii + 332 Pages
ISBN: …………………….
Authors :
Larsen Barasa
Suhartini
Niken Sitalaksmi Widjaja
Meilinasari Nurhasanah Hutagaol
Sakilah Bewafa
Abdur Rafi Addarajad
Adhitya Bagus Ainu Wijaya
Andika Pratama
Annisa Sholihahwati
Daniel Sahala Putra Panggabean
Clarissa Salsabila
Harry Buana Putra
Editors :
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Desain Cover :
Riski Prahmana Putra
This book discusses :
This book contains a comprehensive discussion on how maritime marketing concepts integrate with digital innovation in responding to the dynamics of the modern maritime and shipping industry. It is systematically structured to explore the foundations of maritime marketing through to competitive strategies in digital markets, emphasizing the role of digital transformation, data-driven insights, intelligent technologies, and platform-based business models in enhancing efficiency, service value, and organizational competitiveness. In addition, the book highlights the importance of customer relationship management, sustainability-oriented marketing communication, and innovation management as strategic responses to globalization and environmental challenges, while offering a forward-looking perspective on an adaptive, strategic, and future-ready digital maritime business landscape.
The following chapters will be discussed in this book :
Chapter 1: Foundations of Maritime Marketing
Chapter 2: Digital Transformation in Maritime Business
Chapter 3: Big Data Analytics in Maritime Operations
Chapter 4: Internet of Things (Iot) In Shipping and Ports
Chapter 5: Blockchain Technology in Maritime Logistics
Chapter 6: Customer Relationship Management in Maritime Services
Chapter 7: Digital Marketing for Shipping and Port Services
Chapter 8: Green Marketing and Sustainability Communication
Chapter 9: Innovation Management in Maritime Organizations
Chapter 10: Competitive Strategy in Digital Maritime Markets
Chapter 11: Platform Business Models in Maritime Logistics
Chapter 12: Future of Maritime Digital Business